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Fiat Abarth 500 Takes on Subaru Impreza WRX STI on Italian Track [Video]

May 13th, 2012 0 Comments

The Abarth 500, especially when fitted with the 'essesse' performance package that lifts the 1.4-liter turbocharged engine's output to 160-horses, is a capable little beast for its size and price, but is that enough to challenge a previous generation Subaru Impreza WRX STI on the...

Fiat USA: Out Goes Laura Soave, in Comes Timothy Kuniskis

February 12th, 2012 0 Comments

After a relatively short stint as the head of the Fiat brand in North America that lasted only 20 months, the Chrysler Group announced today that Laura Soave has left the company without giving a reason for her departure. The Detroit-based automaker issued a statement saying, "Laura Soave has...

New Abarth Punto Scorpione Special Edition Limited to 99 Pieces

February 9th, 2012 0 Comments

The Fiat Group's never-ending streak of special edition models continues with the new Abarth Punto Scorpione that will receive its world premiere alongside the 595 specials at the upcoming 2011 Bologna Motor Show in the beginning of December. The Abarth Punto Scorpione is based on the esseesse...

Fiat to Debut New Abarth 595 Specials and 695 Assetto Corse Racer at Bologna Motor Show

February 6th, 2012 0 Comments

There seems to be no end to the release of differently flavored versions of the Fiat 500, the Abarth version of which made its North American debut in L.A. just last week.Today, the Italian company announced that it would reveal two new production editions and a racing version of the Abarth 500 at...

Fiat Group Lowers 2012 Sales Estimate by Half a Million Units

December 16th, 2011 0 Comments

A funny t-shirt slogan reads “aim low, achieve your targets, avoid disappointment”. But it would probably be best if you didn’t give it as a Christmas present to Fiat CEO Sergio Marchionne. The reason is that the Italian group has lowered its 2012 sales forecast of 2.7 million units by a...

Fiat Banks on Spicy Abarth 500 Spot, Gives it the Pop-Up Treatment

December 8th, 2011 0 Comments

Why stop when you have a good thing going? And with some 2.2 million views on Fiat's official Youtube channel alone, we'd say the company's 500 Abarth Seduction clip starring Romanian hottie Catrinel Menghia, has been a very successful communication tool for the Italians. Now, less...

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